Pabulum brings in business worth 14.7 million pounds
Pabulum, which operates within a 125 mile radius of its Fleet headquarters and uses 94% fresh food, say partnerships with schools and a strong commercial offer play a key role in business retention. Managing Director, Nelson Williams explained:
“We’re delighted to be continuing to work with some truly great schools who share our values when it comes to food and the next generation’s health and wellbeing. As a company, we are at a stage where every contract we have is business we would not want to lose. We pride ourselves on the excellent partnerships we have with our schools. It is particularly pleasing to see how much business we have retained in the last six months, to me it underpins our two key differentiators, a fresh food company without compromise and strong commercial partners.
For Pabulum, retaining existing business is as important as winning new contracts, Nelson Williams continued: “We first and foremost believe as a business we must always protect what we have. We look for sustainable growth, working only with schools rated good or outstanding by Ofsted. This latest set of key contract retentions proves that we have got the formula right.”
The popularity of Pabulum’s fresh food is also very much at the heart of their business success and has led the caterer to make a number of special investments to meet the increased demand. Uptake figures have risen so significantly that Pabulum will be introducing new Airstream-style food cubes to serve from at a number of the schools.
Other investments planned as part of the contract renewals include a new and well-researched college offer for sixth form students, “Enjoy”. This new offering features contemporary branding and different food options, providing a dining experience for young-adults that reflects the high street.
In addition to this, Pabulum will also be bringing its popular ‘I Love Coffee’ brand to some of the schools. The successful coffee shop concept features freshly made grab and go food options and a milder coffee, preferred by students. Completing the programme of special investments Pabulum will be making is a new hot sandwich offer, developed as a direct result of focus groups and listening to student feedback.